The definition of a bitter is something that tastes bitter in flavor: dandelion, gentian, coffee, dark chocolate and greens are classic bitters. Many traditional cultures around the world believe that it is important to have all 5 flavors within the diet and that each flavor has a specific effect on the body. The flavor of bitter is very much associated with the digestive system. As human beings we evolved eating tons and tons of bitters- bitters greens, bitter roots, bitter barks. The majority of food growing in the wild has an element of bitterness to it. Even the ripest wild blackberry is not purely sweet; it also has a little sour, a little bitter to its flavor profile. Early humans rarely consumed sweets-honey was like food of the gods!
Fast forward to 2012, as a culture we consume an immense amount of sweet, salty and processed food and we have a severe lack of bitterness. But our bodies are built for bitter flavors! Bitter engages and excites the digestive system. Bitter challenges the body, alerting it through taste that a complex food is being ingested, more complex than heavily processed food. It is very important for the body to have enough challenge—challenge keeps us strong, on our toes, ready for action! Bitters are like the gym for the digestive system, they help to keep it toned. Our brilliant tongue is like the doorbell to the digestive system and when we taste something bitter it rings that doorbell, “Ding-dong! Time to eat, time to wake up, time to digest!”
All the digestive organs get “turned on”—excited. They start to secrete digestive juices in preparation for the incoming food!
Benefits of Organic Bitters:
• Soothes gas and bloating
• Relieves occasional heartburn
• Tones, strengthens and builds digestive health
• Inspires the production of our own digestive juices and enzymes
• Supports healthy production and release of bile from the liver
• Supports healthy hydrochloric acid production
• Helps maintain healthy blood sugar levels
• Balances appetite, engages mindful eating
• Builds digestive fire to create a clean burning digestive system
• Whole-plant alternative to digestive enzyme supplements
• Supports liver function and healthy skin
How to use: To stimulate healthy digestion, enjoy approximately ¼ teaspoon (1.2 mL) of our bitters before or after meals-- or to curb a sugar craving (not to exceed 8 times per day)! Start small in your serving: everyone's body is different, and many people find that a very small serving can be quite sufficient. If the bitter taste is especially rare in your diet, your digestion will fire up with just a very small amount of the bitters.
Ingredients: Organic Alcohol, Pure Water, Org. Dandelion Root and Leaf, Org. Angelica Root, Org. Burdock Root, Org. Yellow Dock Root, Org. Gentian Root, Org. Orange Peel, Org. Fennel Seed, Org. Ginger Root, Org. Gum Arabic and Organic Essential Oils.
A little bit about Urban Moonshine:
Urban Moonshine is a small family business located in beautiful Burlington, Vermont. Our mission is to rekindle the relationship between herbal medicine and the modern world. We hope to inspire people to bring herbal medicine "out of the cupboard and onto the counter" in everyday life. That is why we have spent long hours creating a product line that embodies beauty, simplicity and the best quality ingredients. We hope to inspire your relationship with health and the world around you.
Urban Moonshine is also deeply committed to being a socially and environmentally conscious company and make every effort to support local farmers, cut back on our waste and look for green alternatives in our everyday use of resources and packaging.
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